July 18, 2010
Collecting Email Addresses With a Squeeze Page
Squeeze pages are one of the most successful ways of developing a email directory full of targeted, prospective clients for your Internet company. You want to keep in touch with subscribers and interested customers and having a ready-made list of targeted email addresses is the best way to do this. If you are able to establish a good and trusting relationship with your subscribers, they will be open to any sort of promotions you may offer them in the future. You’ll create a likable and trustworthy presence that your subscribers will see as an authority within your niche. Structured email advertising can be one of the biggest assets to your business, providing immediate and long terms results that will increase your profitability. Before this can happen, you have to create a squeeze page from which you will be able to collect email addresses. To best ensure that your audience is compelled to join your mailing list, there are a few factors to consider. In this space, we will discuss what these factors are and how they can help you create a successful squeeze page.
One big rule to remember is to research and utilize the proper keywords in order to target the proper type of traffic. If you know your target market you’ll know what king of keywords will draw them in; it’s a must. If you use keywords properly in your squeeze page it will bring visitors in for you offer and they will know right then and there that they have found the correct page which is exactly what they, and you, want. There shouldn’t be any low relevancy keywords on it. The squeeze page should revolve around a very specific focus of keywords that are specific to your niche subject. What I mean is this: If you draw in your audience with an ad that says that when they subscribe to your list they will get a no cost report entitled “How to Lose Ten Pounds in Less Than a Week” then you’d better include keyword phrases like “lose weight” and “fast weight loss” that are related to the subject of weight loss. This is absolutely crucial if you want to bring in all of the prospects you can. Also, make sure these keywords are boldly emphasized in the title, since that’s the first thing a visitor sees when they come to your page.
You should also be careful to only ask for contact information that you will need to send out mailers in the future such as e-mail address and possibly their name. While you construct the form to opt-in, design it to ask your site visitor to only the information you absolutely need in order to build a communication link with them. Too many times a marketer will ask for information he doesn’t need like the visitor’s home address and phone number. This is good only when you really need it (and most of the time you don’t). When an opt-in form requests phone numbers and addresses, often your site visitor will simply hit the back button and exit your page and seek their needed information from another source. The thing you need to be concerned with is obtaining your site visitor’s email address. Basically, you need two entry fields: name and email address.
Always remember that for the visitor, their email address is valuable and is like an investment, which is why they want to get the most out of it. Increase their trust in you by making it a worthwhile decision, and your efforts will have the best chance of bringing success.
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