July 15, 2010
How to Reach People Offline as an Online Marketer
If you are like the typical online marketer, you probably seldom give any thought to reaching people who are offline. As an internet marketer, most if not all of your advertising budget most likely goes into various online marketing methods, like banner or ezine advertising, pay-per-click campaigns or hiring people to create backlinks or maybe SEO articles for you. You could do something that many online marketers have begun to try -using some of your advertising budget to market offline. Many people who try this wonder why they didn’t do it sooner! Marketing offline is really fairly simple; these tips will help you get started.
This method deals with flier distribution but check your local laws on this one. Does the law allow you to hang them from a home’s front door? Does local law say you can’t walk from house to house dropping them in mailboxes? Okay, now that you know the legal aspects, which shouldn’t have been to difficult to find out, you should now work on getting your fliers printed: this is a task that you can do yourself with a computer and basic printer or you can pay someone else. The easiest part of this process is passing them out which doesn’t need any explanation. You never know how many potential clients you can reach this way. Put a coupon code into the fliers so you can track your success!
Regular newspaper advertising is a fantastic marketing option. Go through your local newspaper and ask yourself where a small ad might be effective. An ad of even a few square inches, which probably won’t cost you very much, can be seen by many people. Make sure your ad is placed in the best section of the paper for what you are offering; in this way you can be found by droves of people who would never have seen an online ad. You can also create a discount coupon code for anyone who sees your ad in the newspaper; this will help you track how well the ad is performing. If you find an ad that works well, you can keep using it; don’t forget to have nice graphics in the ads aside from text!
Another forum you may not have considered is radio advertising. Consider how many people listen to the radio at work or while driving; the only downside is that radio advertising is quite expensive, though sometimes you can finance it creatively by some form of barter for example. Consider all the times you’ve listened to the radio, whether at home, in the car or at work. Suppose even a small percentage of these listeners decide to check out your website. You could have a large new pool of customers anxious to find out what you are offering!
The methods that I listed above don’t even scratch the surface of offline marketing. There are literally an infinite amount of ways to market offline. With offline marketing you can get more exposure than you have ever dreamed about getting from the internet. Yes, there are people who are only recently being taught internet use; this is your opportunity to reach down before they get heavily involved. The number one thing that you need to understand is that the internet is only a piece of the puzzle. The success of your business cannot be limited to the business you bring in through online methods. Just give offline marketing a try; you just might add a few zeros to your bank account.
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