May 4, 2010
What Every Marketer Should Know About Backlinks
Ask any marketer with experience about relevant backlinks, and they’ll tell you how vital they are for SEO, say zoekmachine optimalisatie in Dutch. They make all the effort it takes to build relevant backlinks to their site to get organic traffic from search engines. But many times online marketers don’t see desired results after backlinking, and that is due to easily avoidable mistakes.
Every marketer makes mistakes, and sometimes they are costly ones. So that’s why it’s a good idea to learn from others with more experience. This article will talk more about the kinds of linking errors that are easy to avoid if you know what they are.
Perhaps the most common mistake many people make is to try and establish backlinks from sites that aren’t related to your own site’s topic or niche. If you’re working on building backlinks, you need to find websites on similar topics or niches to your own. For example, if you have a website that is about gardening, getting backlinks from dating site won’t make sense. There is no value in a non-relevant backlink. Yes, it’s not really easy to find good, relevant websites to have your link on, but it’s not impossible either. Unless you’re targeting a very tiny niche market, chances are that you already have a high number of sites that are relevant and which could be used in your link building campaign. You can find such sites by researching through the search engines or by going through link directories. Contact the webmasters of those sites and enquire about the possibility of getting a backlink from them. Usually people hesitate to approach site owners and ask for a backlink but it’s one of the most reliable ways to get your link on the most relevant sites. Be prepared to spend a little time establishing communication with other webmasters, but your efforts will show results. Be patient about contacting only the relevant site owners and you’ll see far better results than aiming at irrelevant websites.
Another mistake that webmasters make is that they get backlinks from websites or pages that contain lots of links. You’ll see better results from a backlink pointing at your site from a page that isn’t overloaded with large numbers of other links going to other sites within your niche too. It’s possible to find pages like this with 200+ backlinks on them, so putting your link on there too isn’t going to help your results much. Unfortunately, some sites and directories use “nofollow” tags with any backlinks they add to those pages. This means even if there were 200+ links on that one page, with most of them being “nofollow, excluding yours, then it will count.
In conclusion, if you want to build links that really matter and can help you with your rankings, then you need to avoid the above discussed mistakes. These mistakes are easily avoided if you keep them in mind.
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